
If you are one of the millions of people traveling through Sacramento International Airport, check out the rotating display ads in the baggage areas and alongside flight information monitors promoting Sierra Pacific Industries and SFI certification. "Sacramento is the state capital so a lot of opinion leaders, legislators and appointed officials pass through the airport," says Mark Pawlicki, Director of Corporate Affairs and Sustainability for Sierra Pacific Industries. "This is a great way to remind them that Sierra Pacific is based in California, and that we not only create jobs and great products, our sustainable forest management also lets us provide clean water, wildlife habitat and so much more." The ads are displayed on rotating basis on 21 screens – 14 in the baggage area and seven alongside boards displaying flight information.