SFI: Get the Facts!
If you are looking for facts about the Sustainable Forestry Initiative® (SFI®) program, certification and eco-labeling, you'll be able to find them on a new SFI webpage In Case You Were Wondering.
The webpage features information and short videos:
- Larry Selzer, President and CEO of The Conservation Fund, examines his role as a member of the conservation chamber of the independent SFI Board of Directors.
- Mike Ferrucci, NSF-ISR Forestry Program Manager and Lead Auditor, explains what is involved with an SFI audit.
- Scott McDougall, President and CEO of TerraChoice, talks about the importance of choice and how to determine if an eco-label is credible.
- SFI President and CEO Kathy Abusow explores SFI's independent, open and inclusive approach to forest certification.
"The site is a great resource for anyone with questions about forest certification or the SFI program," says Karen Brandt, SFI Vice-President, Market Affairs. "It explains the values that ground our program, shows the importance of responsible forest management, and helps consumers make informed purchasing decisions."
The response to date shows the information is a welcome addition to the discussion – there have been dozens of tweets and the site was referenced in a number of blogs and Facebook sites, including the UN International Year of Forests, The Conservation Fund, Manomet Center for Conservation, the West Virginia University Division of Forestry and Natural Resources and the National 4-H Invitational.
In its Choices blog, Boise says " . . . SFI is bringing together the most outspoken experts in the field – including academics, wildlife ecologists, government officials, landowners, forest professionals and tree farmers – and starting an honest, comprehensive dialogue."
A 'share' feature on each page makes it easy for visitors to post or email information about the site to social networks. For more information or comments, contact Karen Brandt.
